"When my children were younger, when they asked me for advice, my answer was always the same: ‘Follow your heart.’ If they were to ask me now, I would reply: ‘Follow your heart, but take coffee with you!’” - Jonathan Kingsman
This Google AI-generated podcast is based on Jonathan Kingsman’s book "Crop to Cup - Conversations over Coffee". The text comprehensively explores the coffee industry, from the bean's origin and journey through the supply chain to its final consumption. It delves into the history of coffee, from its early days in Ethiopia to its global dominance, highlighting key figures and moments that shaped the industry. The book also examines critical themes like trade, sustainability, health effects, and market dynamics, all framed within a narrative of human stories and experiences. Through interviews with key players in the coffee world, the author paints a vibrant portrait of the industry, highlighting its complexities, challenges, and potential for future growth. The book aims to educate readers about the coffee industry while advocating for more sustainable and ethical practices within the supply chain, ultimately calling for a fairer value distribution across all stakeholders.
Crop to Cup